Shank Happens
shank | SHaNGk
noun
(1) the shot you didn't plan, can't explain, and will absolutely hit again before the turn.
(2) proof that the golf gods have a sense of humor, and that it's at your expense.
verb
to strike the ball clean off the heel of the club, sending it screaming sideways toward a fairway that isn't yours: I shanked it off the first tee, never seen again.
adjective | shanked | SHaNGkt
(of a shot) hit off the heel and gone rogue: a shanked wedge, two fairways over.
shank happens | phrase
a resigned acknowledgment that misfortune off the heel is part of the game and can't be prevented, only accepted. Usually said with a shrug, already reaching for another ball.
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